"10 Truths About Branding That Marketing People Don´t Tell Their CEOs"



Tomas Conradi, Founder of Differ

Sweden's No 1 Mangement Consultancy Focused on Brand Strategy



January 27 @ noon,

Sedgwick Detert Moran & Arnold, San Francisco



Tomas Conradi will discuss:

* Branding is not about marketing! Modern brand building is about managing the company as a brand.

* Modern brand building must be lead by the CEO, who has far too long been mislead by the marketing department.

* There are many misunderstandings about brand building that are costing companies time and money

* Who are doing things right - and who are doing things wrong in modern brand building? Examples and success stories to learn from


NOTE: please arrive no later than 12 noon for registration and to be served lunch. The presentation will begin promptly at 12:15, and will be followed by Q&A.


Speaker background:

Thomas Conradi is the founder of Differ, Sweden's No. 1 management consultancy focused on brand strategy.He has fifteen years experience in brand strategy and implementation for over 100 clients. Mr. Conradi has worked with most leading Scandinavian companies including Ericsson, Tetra Pak, Arla Foods, Gant, SCA, Skanska, Telenor, SEB, The Red Cross and Coca-Cola Nordic. He also serves as a frequent source for brand expertise in Swedish press and television and a frequent guest lecturer at the top graduate schools in Sweden including the Stockholm School of Economics and the Stockholm Royal Institute of Technology.