Join the Silicon Vikings event 'What you should know about Mobile Advertising' on September 27th to learn about the hottest topics in Mobile Advertising today. Don’t miss the opportunity to hear key players such as IAB (Interactive Advertising Bureau), Google, Velti, inMobi, Greystripe, EyeTrackShop, and KL&Gates, tackle some of the challenging questions facing the industry:

What are the biggest impacts on local mobile advertising
How can/should performance and success of local-mobile campaigns be measured
What responsive design means for mobile
How premium formats help maximize mobile revenue
And much more…

Food and Drinks will be sponsored by KL&Gates

Registration: http://siliconvikings.com/events/63/


Moderator

Brendon Kraham, Google Global Mobile Sales & Product Strategy
As part of the Global Mobile Sales & Product Strategy Group, Brendon and his team are responsible for driving mobile revenue growth, scaling sales efforts around the world, and launching new ads products (across search and display) to the marketplace. He joined Google as part of the company’s acquisition of AdMob in May 2010 where he served as a senior director of sales. Brendon has more than 10 years of experience in sales having previously lead teams at Google and LookSmart. Brendon is a graduate of Seton Hall University.


Event Panel

Joe Laszlo, Senior Director, IAB Mobile Marketing Center of Excellence
As the senior director of the IAB’s Mobile Marketing Center of Excellence, Joe Laszlo plays a key role furthering the Center’s mission of growing the mobile interactive industry. Joe manages many of the IAB’s mobile standardization, best practices, and research projects; advises both buyers and sellers of mobile media; and oversees the IAB’s Mobile Committee and Tablet Committee. Joe served as the IAB’s Director of Research from 2007-2010, also managing the IAB’s Mobile Committee for much of that time. During his IAB career, Joe has led IAB projects including: writing buyer’s guides to mobile and tablet advertising; standardizing mobile rich media advertising; and working with the MMA and MRC to establish guidelines for counting mobile web and in-app ad impressions. Prior to the IAB, Joe had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity in 2000.

Anna Bager, Vice President and General Manager IAB Mobile Marketing Center of Excellence
Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau. The Mobile Center, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace. Prior to joining the IAB Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson's Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA.


Anne Frisbie, VP & Managing Director InMobi, North America
Anne joined InMobi in 2008 as Head of North America. She most recently served as Vice President of Category and Sales Intelligence at Yahoo! where she worked from 2003 to 2008. At Yahoo, she was charged with managing Yahoo’s most important categories that accounted for a majority of the company’s revenue. She and her team provided leading branded advertisers and top-tier agencies, strategic insights and digital media solutions. Anne has been working in the digital media industry for the past eleven years. Most recently she was selected as one of Mobile Entertainment Magazine’s Top 10 Women in Mobile. She helped found an online shopping service in 1996 that was ultimately funded by CMP Media, and then she focused on local search in 1997 at Zip2 Corporation where she served as a Director of Publisher Development. Prior to her work in digital media, Anne was an investment analyst at Goldman Sachs.

Krishna Subramanian, Chief Marketing Officer Velti
Krishna Subramanian joined us as the co-founder of Mobclix, and in 2011 he was promoted to chief marketing officer at Velti. Previously, Krishna co-founded and was the general manager of new business at Blue Lithium, the world’s largest behavioral targeted ad network, which was acquired by Yahoo! in 2007. He previously led product and marketing at BlueLithium where he pioneered key elements of behavioral targeting: retargeting, predictive targeting, and SIP. Prior to that, Krishna founded Burrp! (acquired by media conglomerate TV18), a localized review and recommendation portal for India, where he ran product and marketing, focusing on ad-supported content delivery to mobile phones. He has a patent pending on mobile analytics and monetization. Krishna graduated with honors from UC Davis.


Kurt Hawks, General Manager
Kurt leads the Greystripe organization and is responsible for the company’s market vision and execution. He was most recently Greystripe’s VP of Operations, where he was responsible for all aspects of the company’s business operations. Prior to Greystripe, Kurt was at Monitor Ventures where he focused on evaluating investment opportunities and building early-stage businesses in the areas of mobile, media, software and business services. Previously, Kurt was an Engagement Manager at Monitor Group where he advised clients on various corporate strategy issues including development of growth strategies, organizational design and new business creation. Kurt was also a Project Manager at Sapient Corporation and is a graduate of Boston College.


Mathias Plank, Founder and CEO, EyeTrackShop Inc.
Mathias is the founder of EyeTrackShop, the World's First Online Biometric Research Company using Webcams to identify Eye Movements. EyeTrackShop is a rapid growing start-up helping Advertisers, Agencies and Publishers to evaluate and improve the Digital Performance of Branding Campaigns. EyeTrackShop has offices in New York, Los Angeles, Shanghai, Stockholm and London. Mathias was awarded the Innovation Award for the development of the most innovative research developers from the 2012 Advertising Research Foundation Great Minds Awards (ARF).

Shannan Frisbie, Partner K&L Gates LLP
Shannan is a partner in the Technology and Intellectual Property Transactions practice group at K&L Gates. K&L Gates is a global law firm with nearly 2,000 lawyers with more than 40 offices on four continents. Her practice is focused on advising companies in operational issues involving technology, as well as the unique issues facing technology companies as well as traditional "brick and mortar" companies in our information economy. Shannan’s practice includes substantial work with telecommunications and wireless technology companies on new product development, operations, marketing, procurement, content, and licensing transactions and initiatives, as well as work on media and advertising related matters. Shannan works with a wide range of established public companies as well as numerous venture backed companies on a wide array of issues that range from the protection of intellectual property assets to the commercial exploitation of those assets through online and offline channels. Representative clients include: HTC, T-Mobile, Microsoft, and Amazon.

Event Sponsor

K&L Gates LLP comprises nearly 2,000 lawyers who practice in 41 offices located in the U.S., Europe, Asia, South America and Middle East. Our Palo Alto office's corporate and patent lawyers work with emerging growth companies, venture capital and other investors, and lenders to support one of the world’s most innovative markets. As a truly global firm, we are particularly focused on our clients' cross-border opportunities and represent local and international companies relative to their operations, investments and aspirations in Scandinavia and Europe, Asia, and Latin America. www.klgates.com

Organizer Silicon Vikings SIG Mobile