Marketers of today are constantly confronted by the difficulty of gaining the customer’s attention, as they have to break through the increasingly competitive ad clutter. Advertisements are everywhere, and because of new media platforms and social integration, consumers are more in control of their media consumption and empowered to maneuver through the noise of commercial messages. How then, can companies communicate with their target audience to get their brand noticed, and at the same time successfully deliver the brand message?

Join the SACC New York Entrepreneurs Club on May 15 for a panel discussion on “Creative Communications – How to get your message through”, and listen to experts discuss how to best make use of the new media landscape in order to attract and
influence today’s consumers.

Speakers include:
- Jakob Trollbäck, President & Executive Creative Director, Trollbäck+Company
- Fredrik Oscarson, CEO & Executive Creative Director, Mobiento
- Karin Drakenberg, Founding Partner & Executive Vice President, StrawberryFrog
- Fredrik Heghammar, Executive Producer, Google Creative Lab

Moderator: Linda Björk, CEO & Partner, Amore