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The power of building a strong brand from the start

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Start date: 03 Jun 2013 05:30 AM
End date: 03 Jun 2013 08:00 AM
Street / Location: 4 Embarcadero Center, Suite 1200
City / town: San Francisco
Country: California, USA
Organizer: Silicon Vikings
Name: Christina Samuelson
Email: christina.samuelson@siliconvikings.com
Homepage: http://siliconvikings.com/events/290/

What advice did Thomas Gad give Richard Branson? Join us on June 3 to find out and get expert branding advice for your startup.

Competition among startups is increasing and messaging and building the most effective brands, will help create the future winners. Join Silicon Vikings, the world-renowned branding expert Thomas Gad from Brandflight, Jenny Sagström from the advertising agency Sköna and Britt Anderson, Trademark Attorney from K&L Gates,in a workshop where you will learn more about:

What is a brand, really?

Why do you, as a startup, need branding?

Why you as an entrepreneur need to build your personal brand in parallel to your company brand?

What is a strong brand and what does brand equity mean for your startup in the early stages?

Real-life stories, about fixing brands gone wrong - why visual design matters.

How do you protect your brand?