Not many countries have a national typeface, but it's not surprising that Sweden � a hotspot for innovation and design � now does. As part of a broader national branding project, the Swedish government has commissioned the design of a new font, named Sweden Sans.

Designed by S�derhavet in Stockholm, this new, consistent, recognizable part of Sweden�s brand is intended to help Swedish organizations communicate more effectively internationally on websites, press releases, tourism brochures and more. The typeface looks like one might expect a Scandinavian typeface to look � which is the point. Sweden Sans should be a reflection of the character of the country it�s branding: modern and edgy but humble, easygoing and clean. It�s an embodiment of the Swedish idea of �lagom,� which means not too much and not too little.