Shrink results results were found for ""
Found in News/Features
Found in Blogs
Found in Forums
Found in Events
Found in Listings
Found in Users
Found in Groups
Found in images

Big Mac fashion

Fashion statement? Maybe. Definitely not your typical fare for an outdoors expedition.


Big Mac fashion in Sweden
As McDonald's works to improve its image in the Nordic countries, the American-based company has concentrated on initiatives in Sweden during 2015. In March, McDonald’s launched a line of clothing, linens and accessories (including rubber boots and a dog jacket) that benefited McDonald’s Swedish Ski Initiative. Bedding and wallpaper (yes, wallpaper) sales benefited the Ronald McDonald Children’s Fund. http://bigmacshop.se And starting this week, Big Mac loving Swedes can reserve seating for up to four people at a nearby McDonald's using the popular website Bookatable.se. Staffan Ekstam of McDonald's Sweden explained the Scandinavian branch of the firm had a good partner in the Swedish population to test the strategy ahead of other countries to see if there is demand for it.


Bookmark and Share

Published in